A smile is no joke

  • 7 CE certifications
  • GMP-ISO 22716 production
  • Controls are carried out by Italian laboratories.

Safety and customer satisfaction comes first.

WHITE U is the first Italian cosmetic tooth whitening brand with a professional dental consulting service.
We have decided to entrust the safety of our product to leading Italian laboratories in the sector.

For us at White U every client is like a patient.
You may call it professional inclination, we call it a love for a 360 ° smile.


There are no limits to the imagination. In case of doubts or questions about the products, we have decided to offer online consulting services seven days a week.